Make It Pretty or Make It Work?Don’t sacrifice functionality for aesthetics. Let us design your site so that you don’t turn your head in the direction of the closest trash barrel whenever you visit your home page. On the other hand, don’t forget your purpose. Let’s work together to make it work right. Having a pretty site that doesn’t function well is like owning a Rolls Royce without an engine. It’s nice to look at, it might even impress your neighbors, but it won’t take you very far and in the end you’ll have to walk away from it. There is a solution.
We make pretty work pretty well.
E-mail: Marketing Basic.E-mail should not be used alone. It only really works in connection with your website and with your social media marketing program, but it is the most important element of an integrated marketing strategy.
More people use email than use Facebook.
Connect with your customers via email, extend an invitation to your Facebook page, or add a like button. Invite customers to your website where you can embed your Facebook information and/or invite them to sign-up for your newsletters, white papers, etc. via, what else, email. As you gather more prospects to your inner circle your integrated marketing will take on a life of its own.
Big Picture on a Small Screen.Consider these statistics:
• Mobile will be bigger than desktop by 2015.
• The majority of QR scanners are 35 – 44.
• Google’s Mobile search increased 500% in 2011.
and now this:
• Given a poor experience with a mobile website, 61% of users won’t visit it again.
So make sure that you are ready for the next generation of consumers. Create a QR program to drive smartphone users to your website and be ready with a mobile-optimized site to give your customers the best mobile experience. Incorporate QR codes and new mobile marketing strategies into your big picture.